Apple Mac should stop potshots at PC

For the longest time, Apple’s advertising campaign for the Mac has revolved around taking potshots at the PC. But with the new attention to mobile gadgets such as the iPod, the iPhone, and the iPad, Apple’s product line (and business) seems to have shifted away from computing in the traditional sense.

With the recent emphasis on the iPhone and the iPad, Apple’s Mac computers seem to have stagnated as a product line.
CNET points out that one such victim of Apple’s aggressive product shift is the MacBook.

Sure there are hardware updates here and there but that’s just expected. But on the level of real innovation, the line doesn’t seem to offer anything revolutionary.

Other notebook manufacturers now offer powerful machines at the same price range as the iPad. Sure, some MacBooks retail at less than $1000 but the hardware specs don’t come close. Aside from the Apple logo, there seems to be no other premium in the nitty-gritty computing sense. And has Apple even solved the CPU whine that plagued many a MacBook?

The Air, for example, was positioned as an ultraportable machine but aside from the form factor and the computing power, who’d be interested in it when you’ve got a more portable iPad that you can lug around?

I think that the Mac ad campaigns should stop taking potshots at the PC. As far as the game is concerned, the Mac has gotten quite uncool compared to its portable cousins.